World class artists & entertainment, exciting destinations, and data-driven technology.

Introduction

Pollen was a London-based events company organising festivals and intimate concerts in all corners of the globe. Following covid, they had the ambition to increase the number of events by 400%.

Reporting to the VP design and mentoring a team of 7, I worked as principal product designer for the 'sell collective'. Together we covered the pre-event user journey. I would describe my role in four words:

Facilitate, collaborate, empower & inspire.

Consistent marketing artwork... faster

Event artwork varied widely in quality and lacked any brand identity. It was also very slow to produce for different sizes and mediums.

So we created a framework. By limiting the works to two colours, and 2 graphic elements, we could quickly produce marketing material which struck the sweet spot of uniqueness and brand recognition. The new composition template also lended itself nicely to displayed in all different sizes and mediums.

Consumer state of mind

Data showed 95% of website traffic was coming from instagram. My hypothesis was someone in story-swiping mode wants the event's key facts delivered in bite-sized pieces to get hyped. The complexities of hotels and logistics come later. We set about creating a story-style variant of every event landing page where the conversion goal was to capture email addresses. Tap the link in the bio to explore.