Ian Hazelton
15 years of design craft. I design experiences and build products. AI is core to how I work.
Work · 04
Selected case studies.
- Morpheus & the labProduct design & AI leadershipDesign system, prototypes, sales toolsCase study →
- In-person paymentsProduct designPhone, tablet and terminal POSCase study →
- HumansResearch & product designResearch, UX, UI, illustrationCase study →
- Repurposing Figma hardwarePersonal projectHardware, software, AI workflowCase study →
Bites · 04
Bite-sized designs with only a few words.
Categories unfolded
Colour combinations
Zungenbrercher
Smooth numbers
Categories unfolded
Smooth numbers
Zungenbrercher
Colour combinations
Process
01 / 05
Frame
Most work starts as a business requirement. First, work out what it really has to achieve, and for whom.
02 / 05
Explore
Many directions, fast. AI widens the search; taste and judgement narrow it down.
03 / 05
Make
Prototype in code, early. Real data, real devices, real results.
04 / 05
Ship
Build it with engineering, and keep the details intact through to launch.
05 / 05
Measure
Conversion, completion, feedback. Keep what works, question what doesn't.
01
And round again
Every result makes the next version better.
About
A little about me.
I'm a Brit living in Sweden, with both passports. A dad, a designer, a builder and a curious problem solver. I'm an aficionado of beautiful simplicity and accessibility, an amateur painter and a nature lover. Some designers have struggled with the AI revolution. For me it's come full circle: I'm back to building, not just sketching.
My case studies don't contain
- UX theatre
- Excessive wireframes
- Photos of people looking at a wall of post-it notes
- Imaginary user personas
I design in the real world, for the real world.
Experience
- Sep 2024 – PresentKustomHead of Design, hands-on
- Sep 2022 – Sep 2024RipePrincipal Product Designer
- Nov 2021 – Sep 2022PollenPrincipal Product Designer
- Aug 2019 – Nov 2021Common GroundSenior Product Designer
- Nov 2019 – Oct 2021KlarnaSenior Product DesignerContract
- Mar 2019 – Nov 2019CMore / TV4Senior UX DesignerContract
- Aug 2017 – Mar 2019Tele2Product DesignerContract
- Mar 2017 – Jul 2017ViaplayUX/UI Designer
- Oct 2015 – Feb 2017ComeOn!Web Designer
- Jun 2013 – Oct 2015FreelanceWeb Designer
What I bring
Design leadership
I foster an environment of continuous improvement, trust and a delicate blend of pragmatism and innovation. I empower individuals in my team with ownership and accountability.
Vision & strategy
I lead teams in framing and solving the hard problems. I drive innovative efforts that uncover new value for businesses.
Concept development
Defining the goals and objectives of a project, identifying the target audience, determining key messaging and positioning, and selecting the most effective channels to reach that audience.
Research & testing
In planning and executing user studies and testing sessions, I translate insights into refined designs through iterative testing.
Collaboration
I believe design is a team sport. Working with others ensures fresh perspectives, a better understanding of the product, requirements and constraints.
Execution
I simply love the process of crafting UX & UI solutions. The blessing and the curse of being a designer is the mindset that anything can always be that little bit better.
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